Apple TV+ seeks stardom on streaming service stage

Apple moved into new territory Friday with a streaming television service that features a budding library of original shows starring big-name celebrities, aimed at winning over its gadget lovers at home and on the go. The Apple TV+ on-demand streaming service launched in more than 100 countries at USD 4.99 per month. Apple is spending heavily on new content and promises a “powerful and inspiring lineup of original shows, movies and documentaries,” in addition to a handful of already familiar titles.

The arrival of Apple TV+ “marks a pivotal new chapter” for the Cupertino, California-based titan, said Wedbush analyst Dan Ives.

“We believe Apple’s goal here on this streaming endeavor is to be a major distribution platform for content,” Ives said in a note to investors.