Apple tops India premium segment with 51.3% market share in Q3, says IDC

New Delhi: Maintaining its growth trajectory in the highly-congested premium smartphone segment in India, Apple garnered 51.3 per cent share in the ₹35,000 and above price segment in the third quarter that ended on 30 September.

This is the second consecutive quarter growth for the Cupertino-based iPhone maker which bounced back in a market — dominated to date by the likes of Samsung, OnePlus and others — riding on heavy promotional offers especially on iPhone XR and the newly-launched iPhone 11.

“In the premium segment, Apple continued to dominate with a market share of 51.3 per cent in 2Q19, on the back of affordability offers and price drops on previous generation models like the iPhone XR, iPhone 8 and iPhone 7 (128GB), along with the newly-launched iPhone 11/Pro series,” the International Data Corporation (IDC) said in a statement.