Apple to launch first online store in India next week

Apple announced Friday that it will launch its first online store in India next week, as it seeks to increase sales in one of the world’s fastest-growing smartphone markets.

The company at present uses third-party online and offline retailers to sell its products in the country.

Apple CEO Tim Cook said in a tweet that the company “can’t wait to connect with our customers and expand support in India.”

The Sept. 23 launch comes ahead of India’s major festival season beginning next month.

With a nearly 1.4 billion people, including millions of new Internet users every month, India has become a key focus of tech giants over the last few years.