Apple to increase App Store prices in UK, other countries on Feb 13

Tech giant Apple has announced that it will increase prices of applications and in-app purchases (excluding auto-renewable subscriptions) on the App Store in the UK, Colombia, Egypt, Hungary, Nigeria, Norway and South Africa, on February 13, 2023.

However, prices in Uzbekistan will decrease to reflect a reduction of the value-added tax rate from 15 per cent to 12 per cent.

“Periodically, we update prices on the App Store in certain regions based on changes in taxes and foreign exchange rates,” the tech giant said in a blogpost.

“This is done using publicly available exchange rate information from financial data providers to help ensure prices for apps and in-app purchases stay equalized across all storefronts,” it added.