Apple tilts to tried and tested iPhone playbook for car as talks with automakers stall

Apple Inc. has a tried and true approach to launching new products: The company designs in-house, sources its own components, and works with a contract manufacturer to assemble it for sale.

As the tech giant plots a foray into the car market, it could adopt a similar strategy — working with a lesser known contract manufacturer — after talks with some brand name automakers stalled.

To build a vehicle, Apple has three primary options: Partner with an existing carmaker; build its own manufacturing facilities; or team up with a contract manufacturer such as Foxconn or Magna International Inc.