Apple takes 62.7% share of India premium market in Q1 2020

In a stellar show, Apple once again dominated the India premium ($500 or Rs 36,000 and above) smartphone segment, this time with a market share of 62.7 per cent, followed by Samsung and OnePlus, an IDC report said on Friday.

The $700-$1,000 segment registered a high growth as well, as shipments doubled year-on-year, with the iPhone 11 accounting for 68 per cent of shipments in this price segment.

“Apple has been dominating the $500+ segment since 2Q of 2019, with price correction for iPhone XR, previous-generation models like 7/7Plus, 8, Plus, and the aggressive launch price of iPhone 11 (less than XR launch price) offers, which makes the devices more affordable,” Navkendar Singh, Research Director, Client Devices & IPDS, IDC India, told IANS.