Apple Special Event today will send shivers up Netflix’s spine: What Indian iPhone users should know

Apple is gearing up for its ‘Showtime’ event on Monday, March 25 where it will unveil its streaming service that will rival the likes of Netflix, Amazon Prime Video, and Hulu.

Apple CEO Tim Cook said in January that the company is investing a large proportion of efforts as well as capital into making its own streaming service – something co-founder Steve Jobs envisioned back in the company’s glory days. With the iPhone and other hardware products coming to the stagnation point, Apple is resorting to other ways – including the streaming service that will be launched on Monday.

The streaming service that is set to be unveiled tonight (10.30 pm IST, March 25) will bolster Apple’s position in the market but at the same time will give birth to more rivals that currently dominate the streaming space globally. Netflix, which was reportedly approached by Apple for its streaming service, denied any involvement with the Cupertino-based giant. While this could be a downside to Apple’s hopes, this may as well boost the company’s sales.