Apple set to allow ads on iPhone app notifications

Chennai: In a shift from its policy of not allowing apps to use notifications to push advertisements, Apple has changed its App Store guidelines, reported the 9to5Mac site.

Depending on the user, this could be a welcome move or just more spam to deal with. For example, Music apps could notify you of the latest songs to purchase, shopping apps of upcoming sales, and so on. Paid upgrades too could be pushed using this route.