Apple sales stable due to emerging markets like India, Middle East & Africa

NEW DELHI: Apple’s sales remained stable in 2023, thanks to a significant boost from emerging markets such as India, the Middle East, and Africa, says Counterpoint Research in its monthly report.

The report noted that in 2023, India became the fifth smartphone market to exceed 10 million iPhone unit sales in a single year, highlighting the market’s growing importance for Apple. “Apple’s total sales remained flat in 2023 even as major competitors declined.