Apple ruled the premium smartphone segment with 51% share in 2018: Report

Apple led the premium smartphone segment globally by capturing more than half of the market (51 per cent) in 2018, a Counterpoint Research report said on Tuesday. This comes two months after the technology giant took the rare step of cutting its quarterly sales forecast, with Chief Executive Tim Cook blaming slowing iPhone sales in China, whose economy has been dragged down by uncertainty around US – China trade relations.

The Counterpoint Research report said OnePlus entered the top five brands (with 2 per cent share) in the premium smartphone segment for the first time ever last year.

In India, however, Samsung led the segment while OnePlus, Apple, Huawei, Vivo followed the South Korean giant in the said order.