Apple ropes in former Microsoft executive to boost smart home business

Apple has appointed Microsoft’s former Corporate Vice President Sam Jadallah to lead the “Home” products category at Apple, CNBC reported early on Sunday.

Even though Apple has not officially announced the appointment, Jadallah updated his LinkedIn bio to read – “Working on Home at Apple”, reflecting his new role with the iPhone-maker. However, along with Apple, Jadallah has also been tight-lipped over his hiring by the company.

After Microsoft, Jadallah ran a smart lock start-up called ‘Otto’ that shut down in January 2018.

“Hiring Jadallah is the latest signal that Apple plans to get serious about its own efforts in the ‘Home’ category,” the report said.