Apple removes vocals from iPhone 14 launch ads, here’s why

Apple launched its latest iPhone 14 series at an event in October. The original ads that the Cupertino giant used for the launch of iPhone 14 and iPhone 14 Plus smartphones included a snippet of the song Biggest by Idris Elba. The audio part used in iPhone 14 launch ads had lyrics from the song repeating the word ‘Biggest’. Apple has now updated the videos on all social media platforms, including YouTube. The launch ad videos no longer have any lyrics from the mentioned song. However, in the description of the video, Apple still credits the Elba song, but viewers can only hear the empty backtrack without any vocals.

By using the word biggest, Apple may have tried to introduce the larger screen 6.7-inch iPhone 14 Plus. However, some people didn’t comprehend the way the word was said in the song and misheard it as an offensive racial slur. The iPhone ad was launched in September and the song almost immediately became a viral meme. Apple has finally responded to the issue by entirely removing the vocals from the ad’s soundtrack two months after the release of the ad.