Apple partners Eros Now for content distribution

New Delhi: Apple Inc has announced a distribution partnership with Eros Now, the over-the-top (OTT) streaming platform owned by Eros International Plc. The Cupertino-headquartered firm, which launched its new Apple TV Plus services on Monday, will showcase Eros Now content on various devices, including iPhones, iPads, Macs and Apple TV. Eros Now is the only Indian service in the nearly 20 deals announced by Apple. Other brands include CBS, Comedy Central, HBO and Sundance Now.

“Apple has a mammoth distribution network and is looking to consolidate its content play. This is a win-win situation for both of us,” said Kishore Lulla, chairman, Eros International.

As part of the deal, Eros is looking at an RPU (revenue per user) of $1 to 4 per month from countries such as Saudi Arabia, UAE, Africa, Indonesia, Malaysia, Thailand, Europe, Canada and the US. There will be a la carte and bundled services for Eros content, including movies, music and web originals, on the basis of which the Indian company will be paid per country per subscriber by Apple.