Apple our deepest competitor on metaverse: Mark Zuckerberg

Apple and Meta (formerly Facebook) are in a “very deep, philosophical competition” to build the metaverse, according to Mark Zuckerberg.

In a meeting with employees, he said that Meta would position itself as the more open, cheaper alternative to Apple, which is expected to announce its first Augmented Reality (AR) headset later this year, reports The Verge.

Meta is directly competing with Apple to determine “what direction the internet should go in”, he apparently told the staff.

“This is a competition of philosophies and ideas, where they believe that by doing everything themselves and tightly integrating that they build a better consumer experience,” Zuckerberg was quoted as saying.