Apple now lets you buy custom MacBook and Mac PC configurations in India if you can afford them

Apple is finally adding a configure-to-order (CTO) or build-to-order (BTO) option for MacBook and Mac PC buyers in India. This means MacBook and Mac PC buyers in India can now opt for “specific” RAM, ROM, or graphical power configurations as per their need and budget from Apple Authorised Resellers. Apple now offers such opt-ins across its entire Mac portfolio including MacBook Air, Mac Mini, iMac and basically every other Mac computer or laptop that’s currently sold in India.

Configure-to-order or build-to-order has existed in the Western markets like the US for some time now, especially after Apple started making computers and laptops so high-end, it seemed like borderline insane for average buyers. These are configurations Apple usually talks about at length at its keynote events and highlights in press releases, literally showing off how powerful things could get should you need and afford them.