Apple needs new iPads now more than ever — here’s why

For years, you were told by veterans in the industry, look no further than an iPad if you’re looking to get a tablet. The iPad has had such a profound impact on the category, even Android die-hards don’t seem to mind shelling out a pretty penny on a new one. Android tablets were treated as second-class citizens. Things are changing now, if a new report from the International Data Corporation (IDC) is to be gone by.

The latest IDC report highlights Apple’s declining market share in the tablet market. Over the span of Q1 2023 to Q1 2024, the iPad’s market share dropped from 35.2 percent to 32 percent,