Apple might soon start showing ads in first-party apps

Last year, Apple introduced a new feature called App Tracking Transparency (ATT), which basically lets users decide if apps can track them other across other websites and apps. But soon after Apple launched ATT, many advertising companies including Facebook started complaining about their revenue taking a hit. This was a huge step forward for users who wanted more control over what and who they share data with.

That said, a report by Bloomberg’s Mark Gurman now suggests that Apple is planning to expand its own advertising business. Currently, the tech giant shows ads in the App Store, News and Stocks apps on the iPad, iPhone and Mac. Apple also recently inserted ads inside TV+ for its Friday Night Baseball.