Apple may soon take on Google with its own search engine

Apple might be working on launching its own search engine and according to reports there are several clues online that support the possibility including job announcements for search engineers. Apple is looking to create its Spotlight Search to take on Google Search with iOS 14 beta.

Reports have it that Google pays billions of dollars to Apple to remain their default search engine on iOS, macOS and iPadOS. And this deal has allegedly also come under the scrutiny of UK market regulators. And possibly because of that, Apple might be looking to develop its own search engine.

As per Coywolf, the several indicators of Apple working on its own search engine include these job postings doe search engineers. The listings stress on integrating artificial intelligence (AI), natural language processing (NLP) and machine learning (ML) into other services.