Apple may offer an augmented reality shopping feature on App Store: Report

Rumours about Apple’s much anticipated Apple AR/VR device have been making rounds of the internet for the past few months now. In December 2022, analyst Ming-Chi Kuo suggested that the company’s upcoming Mixed Reality headset may get delayed due to unspecified software-related issues. Kuo also claimed that these issues further delay the mass shipments of the AR/VR headset to the second half of 2023.

Now, a new report claims that the Cupertino-based tech giant will add an augmented reality feature to an upcoming version of the Apple App Store. According to a report by Bloomberg’s Mark Gurman, this new AR feature is expected to allow buyers to point their iPhones toward a specific product (for example a Mac) in an Apple retail store and instantly receive full details about its pricing and specifications on their smartphone’s display.