Apple may have a hiring ‘problem’ in Silicon Valley

One would assume that recruiting people — or retaining them — wouldn’t be a problem for one of the world’s biggest companies. However, according to Bloomberg, Apple may be facing this problem. Mark Gurman at Bloomberg suggests that Apple has been losing talent because of how high the cost of living is in the San Francisco Bay Area. “Many engineers lamented that they couldn’t balance living expenses with other pursuits like college tuition for their children and long-term savings,” Gurman said in his newsletter for Bloomberg.

Apple, as per Gurman, is looking to “decentralise” out of Silicon Valley. Senior executives like Johny Srouji, Eddy Cue and Deirdre O’Brien are working to rectify the issue.