Apple may have a hiring ‘problem’ in Silicon Valley

One would assume that recruiting people — or retaining them — wouldn’t be a problem for one of the world’s biggest companies. However, according to Bloomberg, Apple may be facing this problem. Mark Gurman at Bloomberg suggests that Apple has been losing talent because of how high the cost of living is in the San Francisco Bay Area. “Many engineers lamented that they couldn’t balance living expenses with other pursuits like college tuition for their children and long-term savings,” Gurman said in his newsletter for Bloomberg.

Apple, as per Gurman, is looking to “decentralise” out of Silicon Valley. Senior executives like Johny Srouji, Eddy Cue and Deirdre O’Brien are working to rectify the issue. Sroudji, head of Apple’s custom silicon, has been in favour of looking beyond Silicon Valley. Gurman writes that the group headed by Sroudji has opened up offices in Florida, Texas, Massachussets, Israel and parts of Asia in the last few years. Recently they have expanded in Germany, Oregon and San Diego.