Apple loosens App Store payment rules for Amazon & others in deal with Japan

Apple Inc said it would loosen rules on its App Store that have banned companies such as Netflix Inc from providing customers a link to create a paid account to bypass Apple’s in-app purchase commissions.

It is the second concession to regulators and companies in less than a week as the iPhone maker faces legal, regulatory and legislative challenges to the App Store, which forms the core of its $53.8 billion services segment.

But Apple will still ban developers from taking other forms of payment inside apps on the iPhone, the key practice that “Fortnite” creator Epic Games, Spotify Technology and Match Group Inc have said they want to end.