Apple logs double-digit growth in India with aggressive pricing, strategy

After struggling to grow its handsets business in India during 2018, Apple ended 2019 on a high note. Following record sales in the September quarter, the maker of iPhone, iPad and Macbook put up a robust show during October-December 2019.

Tim Cook, chief executive of the Cupertino-headquartered firm, said in an investor call, “We had double-digit growth in many developed markets, including the US, the UK, France and Singapore. We also grew double-digits in emerging markets, led by strong performances in Brazil, Mainland China, India, Thailand and Turkey.”

Cook, who was addressing investors after the firm’s quarterly results, added that Apple’s iPad business, usually a small segment in markets like India, did well during the last quarter. “For iPad, we saw growth in key emerging markets like Mexico, India, Turkey, Poland, Thailand, Malaysia, the Philippines and Vietnam,” he said.