Apple leads India premium smartphone segment with 40% share: Report

Apple led the premium segment in India with 40 per cent share, followed by Samsung and OnePlus, with registering highest ever shipment share in the country in the September quarter.

Apple reached its highest ever share of 5 per cent in India’s smartphone market during the quarter driven by a strong channel push ahead of the festive season.

For the first time ever, an iPhone (iPhone 13) topped the overall India smartphone quarterly shipment rankings, according to Counterpoint Research.

“In terms of price bands, the premium segment (Rs 30,000 and above) reached its highest ever share of 12 per cent during this quarter,” said research analyst Shilpi Jain.