Apple launches $549 new AirPods Max, pricier than some iPhones, to boost holiday sales

Apple Inc on Tuesday unveiled its new AirPods Max, a set of wireless over-ear headphones at $549 apiece, pricier than some of its other popular phone and tablet products, in a measure likely to boost sales over the December holiday period.

The new AirPods, which will have up to 20 hours battery life, will be shipped from next Tuesday, Apple said.