Apple is changing the ad format for developers on App Store

Ads on Apple’s App Store have been around for a while. Now, Apple is making a few changes to the ad format, as revealed by the company. According to a support page on Apple’s website, the company is making certain changes to the ad format on the App Store. Apple said that for developers, “With a Today tab ad, your app can appear prominently on the front page of the App Store.” Under the new format, ads will be fully visible on the Today tab, no longer requiring scrolling to see the entire ad.

On the support page, Apple also told developers that existing campaigns will change over to the new format in July. “No action is needed to keep your ads running.