Apple iPhone XR at just Rs 37,990 in India? Something’s fishy

The Amazon Prime Day sale and Flipkart’s Big Shopping Days initiative has just come to an end. During these sales, the Apple iPhone XR was sold at a mere Rs 49,990 for the 64GB variant on Amazon India while the iPhone X was discounted at Rs 59,990. During this auspicious sale period, and not to be outdone, Croma took its advertising on Instagram a bit further by claiming that they were selling the iPhone XR at Rs 37,990 — which by the way is completely off the mark and is what the industry terms as false advertising.