Apple iPhone market share doubles, registers best quarter in India: CMR

For more than a decade, Apple has been struggling to make inroads in emerging markets such as India. However, the Cupertino-based firm has made a remarkable turnaround in the quarter ending in December 2020.

As per the Cybermedia Research (CMR) report, Apple shipped 1.5 million iPhone units primarily driven by older iPhone XR, iPhone 11, iPhone SE (2020), and the latest iPhone 12, marking 100% year-on-year(YoY) growth compared to the previous year same festive season (October-December), the best quarter to date. This helped the company to double its market share from less than 2% to 4%.

Over-all, Apple shipped more than 6 million iPhones throughout the year 2020, registering 60% (Y-o-Y) growth.