Apple in China: iPhone maker to pull a Samsung with Baidu AI partnership, report says

Apple, an American multinational corporation, has made the selection of Baidu, a Chinese multinational technology company, to be the generative artificial intelligence (AI) technology supplier for its upcoming iPhone 16, with regard to a Chinese media report. The report also suggests that Baidu will be responsible for supplying generative AI to products present in the domestic market in the current year.

From what it’s understood, Baidu’s Ernie Bot will be utilised by Apple for its iOS 18, iPhone 16, and Mac OS. Insights from a report on Monday by China Star Market, a Shanghai United Media Group-based press agency,