Apple hires venture capitalist Josh Elman to ramp up App Store

San Francisco: Apple has hired prominent venture capitalist Josh Elman to ramp up its App Store amid the controversy surrounding the developer fee and an ongoing legal battle with Epic Games over the removal of Fortnite game.

As part of this transition to Apple, Elman will step back from some of its active boards and investments.

“I’m joining Apple to work on @AppStore and help customers discover the best apps for them,” he said in a tweet late on Monday.