Apple has advantage over the competition in generative AI, says Tim Cook

During Apple’s quarterly earnings call on May 2, Apple’s CEO Tim Cook pointed out generative artificial intelligence as the company’s next frontier. According to a report by 9To5Mac, while talking about Apple’s annual Worldwide Developers Conference (WWDC), which is scheduled for June 10, the Apple CEO said that he is excited to reveal what the company has been working on.

Tim Cook did not point out the AI features that the company is working on for its ecosystem. However, he did say that Apple continues to make significant investments in generative AI and that the company will share “some very exciting things” soon.