Apple has a plan to limit creepy tracking on apps and is moving ahead with it

Apple is planning to add a new privacy feature to iOS to limit “invasive, even creepy” tracking by third-party firms. Facebook has called this an “abuse of market power to stifle competition, not surprisingly.

Apple had announced in June that iOS 14 would incorporate a change that would require app developers to notify users if the app was collecting a unique device code, the IDFA (ID for Advertisers), and also make that IDFA collection an opt-in setting for users.

This announcement was met with a pushback from Facebook and other firms and Apple delayed implementing the policy and launched iOS 14 in September without enabling it. At that point Apple mentioned that the feature would be added by “early next year” and that would give developers more time to update their apps as needed.