Apple grabs 62% premium market share in Q1 2022

New Delhi: Apple continued to lead the global premium market in Q1 2022, taking 62 per cent market share for the second consecutive quarter, a new report showed on Thursday.

This was driven by the iPhone 13 series that has been the best-selling model globally each month since October 2021.

This was also the highest first quarter share for Apple in the premium segment since Q1 2017, reports Counterpoint Research.

The global premium ($400 and above wholesale average selling price) smartphone market sales volume declined 8 per cent (on-year) during the quarter, but it still performed better than the overall smartphone market, which declined by 10 per cent, according to Counterpoint Research’s Market Pulse Service.