Apple goes local with a focus on minimalism, sustainability
By
Biju Kumar
Trust Apple, among the world’s most valuable brands, to turn design and innovation on its head. The company previewed its 20,000-sq-ft Mumbai outlet at Bandra-Kurla Complex (BKC), the first Apple Store in India, on Monday, ahead of its launch on Tuesday.
Apple stores are globally recognised for their unique features that make them stand out in the retail landscape. The ‘Apple BKC’ doesn’t disappoint on that front, with a modern and minimalist design.