Apple finally gave up on insisting the iPad Pro is a computer

Cupertino based Apple Inc was very serious about the iPad Pro. Apple perhaps put more effort into branding the iPad Pro as a replacement for computers than they put in the iPhone 11. For years the company showcased the iPad Pro as not just a computer, but the computer. The only computer you will ever need.

An advertisement by Apple two years ago showed a young woman using an iPad Pro who didn’t even know what a computer was. One could even argue that the brand put so much of time into hyping the iPad, that the much more eligible competitor, the Macbook seemed neglected.