Apple, Disney, IBM announce halting ads on X after Elon Musk’s comments

Several major advertisers have announced they are cutting off their spending on microblogging site X after Elon Musk’s post on social media platform endorsing antisemitic conspiracy theory, The New York Times reported.

Disney said it was halting spending on X. Similarly, Lionsgate, the entertainment and film distribution company, and Paramount Global, the media giant that owns CBS announced they are pausing spending on X.

Apple, which spends tens of millions of dollars a year on X, also announced suspension of advertising on X, The New York Times reported citing a person with knowledge of the situation. On Thursday, IBM announced that it will cut its spending on X.