Apple dials ‘Privacy 2.0’ as user privacy, security take centrestage

Technology firms such as Amazon, Google and Facebook are under wide scrutiny over how they handle users’ data. Following the Cambridge Analytica scandal and a spate of data breaches in last couple of years, user privacy has become a hot topic of discussion. Apple, a rare tech firm aloof from any major privacy scandal, is looking at this a window of opportunity to promote its privacy-focused features.

Apple on Sunday launched a new campaign, dubbed as Privacy 2.0, to promote its data security efforts in India. The OOH (out of home) campaign is running in Bengaluru, Gurugram and Mumbai. The company is also extending the campaign online via YouTube and social networking platforms.