Apple deleting in-app buy clause a welcome move: Digital start-ups

The Indian digital start-up ecosystem has welcomed Apple’s deleting a clause that prevented developers from contacting users outside of in-app purchases.

On Saturday, Apple said it deleted clause 3.1.3 that said: “Developers cannot use information obtained within the app to target individual users outside of the app to use purchasing methods other than in-app purchase (such as sending an individual user an email about other purchasing met­hods, after that, individual signs up for an account within the app).”

The All India Digital Foundation (ADIF), a think tank for digital start-ups in India, called it an encouraging move, which it said was being used by Apple to maintain a stronghold on the developers in order to make them cough up hefty commissions.