Apple China iPhone sales plunge 24% as Huawei’s popularity surges

BEIJING: Apple’s iPhone sales in China fell 24% year-on-year in the first six weeks of 2024, according to research firm Counterpoint, as the U.S. company faced increased competition from domestic rivals such as Huawei.

The U.S. tech giant’s chief competitor in China in premium smartphones, Huawei, saw unit sales rise by 64% in the period, according to the report.

Apple’s share of the Chinese smartphone market dropped to 15.7%, putting it in fourth place, compared with second place in the same period of 2023 when it accounted for 19% of the market.