Apple CEO Tim Cook wants other companies to copy this idea from the company

Apple surprised everyone with the Mother Earth ad during the recent iPhone 15 series launch event. The ad in which Apple CEO too played a role has gone viral. The ad had portrayed Mother Nature sitting at a meeting with the Apple team discussing its commitment to achieving carbon neutrality by 2030. Reaffirming the commitment during a recent interview to CBS, Cook said that he wants to match every bit of carbon released by Apple products with clean energy and carbon capture (what’s called “carbon neutral”), from mining, manufacturing, shipping, even recycling.

Talking about Apple Watch Series 9 being the first-ever carbon neutral product from the company, Cook said that he wants Apple to demonstrate that going carbon neutral can be profitable. “It can be done,” he said. “And it can be done in a way that others can replicate, which is very important for us.