Apple CEO Tim Cook on why he is worried about the world where nothing is private

Apple as a company has always maintained that how user privacy is of utmost importance. Be it ad campaigns or features in its products, the Cupertino-based tech giant has often been very vocal about privacy and how it approaches. In an interview with ABC News, Apple CEO Tim Cook has reiterated that stance, and spoken about what worries him. Cook in the interview said that Apple sees privacy as a “fundamental human right,” before saying why he is worried. “From our point of view, I’m personally very worried that in a world where nothing is private, then freedom of expression just evaporates.”
Cook also explained Apple’s approach towards user privacy. “We don’t want to know all the details about your life. We’re not trying to vacuum up all your data and form it into a profile.” He further explained that the information users have is between them and their phones. “We want your information held on your device. It’s between you and your phone, not you and Apple.” Without taking names, he said that Apple has “a very different kind of approach than some companies take.”
In another conversation with Salesforce CEO, Cook had spoken about privacy issues as well.Cook said that “You don’t bolt-on privacy,” before adding, “You think about it in the development process of products.” He also said that privacy is something that has to be “designed in”. “You can see what happens when companies wake up one day and decide they’re going to do something privacy-wise. You just don’t do it. You have to design it in,” Cook said.