Apple CEO Tim Cook: iPhone 11 off to ‘very, very good start’

Sales of the new iPhone 11 lineup are off to a “very, very good start”, Apple CEO Tim Cook said on Wednesday. In an interview with Reuters after Apple released its fourth-quarter financial results, Cook said the strategy to launch the iPhone 11 at $699 has helped the tech giant to reach out to new users especially in China, Apple’s most crucial market. The latest iPhone 11 series, including the iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max, were released during the company’s high-profile event in early September.

Even though Apple’s latest Q4 2019 earnings cover only the first two weeks of iPhone 11 sales, the numbers paint a positive picture on the initial uptake of iPhone 11 in major smartphone markets, including India where the device was out of stock during the festive season due to heavy demand.