Apple CEO slams internet giants ahead of new privacy features

Apple Inc. Chief Executive Officer Tim Cook lambasted tech giants for “data exploitation” and called for reform around the practices of selling user data to target ads.

The iPhone maker is rolling out new privacy features that restrict how mobile apps such as those from Facebook Inc. and Alphabet Inc.’s Google gather data about users to target ads.

“If a business is built on misleading users, on data exploitation, on choices that are not choices at all, then it doesn’t deserve our praise, it deserves reform,” Cook said Thursday at the online Computers, Privacy & Data Protection Conference.