Apple cements lead, Samsung rebounds in global smartwatch market

As global smartwatch shipments increased 6 per cent in third quarter of 2020 compared to the same period last year, Apple remained the leader with 28 per cent share while Samsung took the third position, overtaking BBK (Imoo brand), a new report said on Wednesday.

The top five brands contributed more than 66 per cent of the total shipments in Q3 2020 while China surpassed North America to become the market leader after seven quarters, according to the ‘Global Smartwatch Model Tracker’ by Counterpoint Research.

Apple launched its first mid-tier smartwatch, the Apple Watch SE, during the quarter. Apple Watch SE (GPS) starts at Rs 29,900 while Apple Watch SE (GPS+ Cellular) begins from Rs 33,900 in India.