Apple buys AR headset startup Mira: Report

Apple Inc has acquired Mira, a Los Angeles-based AR startup that makes headsets for other companies and the U.S. military, the Verge reported on Tuesday, citing a post from Mira CEO’s private Instagram account and a person familiar with the matter.

This comes a day after Apple unveiled a costly augmented-reality headset called the Vision Pro, one of its riskiest bets since the introduction of the iPhone more than a decade ago, barging into a market dominated by Meta Platforms.

Apple’s headset will test a market crowded with devices that have yet to gain traction with consumers and put it in direct competition with Facebook-owner Meta after years of clashes between the companies over issues like user privacy and control of developer platforms.