Apple brings App Tracking Transparency and more with iOS 14.5 update

Apple released the new iOS 14.5 update to all eligible iPhones. It brings the much-awaited App Tracking Transparency, a critical security feature that now gives more power to device owners to put a stop on apps from tracking and storing user information.

For years, apps used to create an IDFA (Identifier for Advertisers), wherein they link a phone user with data points such as mobile ID, browsing history, age, relationship status, location, and others. Also, they not only tracked users on their own apps, but also monitor user activities on other third-party apps and websites.

With such information, they flood them with targeted ads on the phone’s screen.