Apple and the art of stealing the limelight

NEW DELHI: Mobile World Congress (MWC) – one of the biggest event in the smartphone calendar – is just four days away. Samsung is set to launch its next-generation of Galaxy S series of flagship devices today. Yet, for the last few days somehow the buzz is all about what Apple will do with the iPhone in 2019.
‘Coincidentally’, two days before Samsung’s big event and a few days before the industry’s most-awaited gig, one of the most solid tipster – Ming Chi-Kuo – related to Apple devices has released a note detailing what to expect from the 2019 iPhones. In fact, it was t just about the iPhones but a host of other Apple devices that could be launched this year.
It’s not unusual for Apple to steal the limelight before other big events. Almost every year, a day or two before IFA – the other big event of smartphone industry – Apple conveniently announces the date of its launch event.