Apple and Amazon’s competition ‘ad’ deal

Apple has made a deal with Amazon to remove ads from competitors’ pages for iPhones, iPads, MacBooks, and other products. This agreement results in cleaner search results and product pages for Apple devices compared to those of its rivals, according to a report from Insider.

The pages for Apple products have relatively fewer ads, without any advertising of “products related to this item” or items rated “4 stars and above”. In contrast, as reported by Insider, the product pages of other companies like Samsung are often overloaded with recommended items from other brands, which appear lower down the page.

In 2018, Apple made a deal with Amazon to sell its products on the platform. As part of the agreement, Apple requested that Amazon restrict advertising on pages related to certain Apple-related queries, as revealed in an email from Jeff Wilke, Amazon’s former retail chief, that the House Judiciary Committee released.