Apple adds more power to encryption of data in iCloud

In one of the boldest moves to protect user data, Apple has announced an expansion of its end-to-end encryption for its various Cloud services. The company is calling it Advanced Data Protection and once it’s in place, only you will have access to your data.

What is it?
Under Advanced Data Protection, there will be end-to-end data encryption and Apple is expanding the number of “data categories” protected by it from 14 to 23, with backups, Notes and Photos now covered. The question is how does it work and why you need it. Joanne Stern of Wall Street Journal has a good explanation. At the moment, you have a document or a photo, which resides on your iCloud account. Under the company’s standard data protection, the photo or document is encrypted by the device with a key that can unlock the data.