Applause Entertainment to invest up to Rs 4,000 crore across verticals: Sameer Nair, CEO

MUMBAI: Kumar Mangalam Birla-owned content studio Applause Entertainment expects to invest up to Rs 4,000 crore in the next three to four years as part of a plan to expand across film, animation, factual entertainment, and gaming verticals.

“We are ready to back the right stories. So far, we have invested and reinvested close to Rs 400 crore in the last three years, and I anticipate this number to go up by 10X in the next 3-4 years,” Sameer Nair, CEO of Applause Entertainment, told ET. “It will be a mix of fresh and re-investment.”

Nair had joined Birla to launch Applause in August 2017.